Technology

• Introduction
• History and present
• Lenticular effect
• Lenticular foil
• Pre-print Preparation
• Ways of print
• Finishing work
• Graphic Programs
• Dictionary

Effects

• 3d
• Animation
• Conversion
• Rotation
• Flip
• Change of colours
• zoom

Usage

Cooperation

• Finishing work
• Order blank
• Price
• Downloads

Advertising Agency

Contact

• Be engaged in st.
• Contact

LENTIKULAR EFFECT

In fact only two types of lenticular effects exist: animation and 3D.

• In case of animation-the lenses always hide one image and expose another at one time. Thus many different variations come up – viz OPTICAL ADVERTISING EFFECTS

• 3D effects create illusion of deepness or volume, exist only with vertical lenses. They use binocularity of human sight, when each eye sees a scene from slightly different angle and perceive two images at one time which are set together by brain to one spatial unit.
  
• Impression of motion is created so that viewer perceive as if further objects ( those smaller, in „deeper“ layer of the image) move slower than objects nearer.
• Lenticular animation resembles to so called „flip-book“, hence particular motives are called flips. Number of flips depends on purpose and size of project.
• Stips in which the image is devided are called „frames“. Number of strips under a strip varies from 2 untill rarely 70 and more. The most common is 3-12, beyond 24 is extreme but possible.